There’s this idea that sustainable fashion or sustainable jeans is inherently expensive because it requires more time and labor. This couldn’t be further from the truth. Recent technological innovations have led to efficient denim jeans production while reducing the need for water, harsh chemicals, and manual labor. Many companies have looked into ways to recycle the water they use during the production process of distressed jeans to reduce their water waste while others are looking into less harmful dyes that are based on plants. There are even clothing companies who are looking to recycle old clothes and even plastic bottles to create new clothing.